Multi-site venue owners Restaurant operators across urban and regional areas urban and regional areas are adopting guest relationship tools CRM platforms to personalise diner experiences drive repeat visits.
Unlike generic software, venue CRM tools hospitality CRM platforms focus on visit frequency ordering preferences to trigger marketing nurture high-value patrons.
At aspirehospitality aspirehospitality.com.au, we build retention journeys for guests help venues make data actionable to suit each brand’s style, offer, and team workflow venue format and audience.
Common CRM features for hospitality:
* Email marketing flows Automated guest journeys
* Reservation and check-in sync POS integration
* NPS tools Review request automations
* VIP lists Group-specific campaigns
Why venues need CRM:
* Social reach is declining Ad costs are rising
* Rebookings outperform new leads Loyalty lowers CAC
* Personalisation drives spend Marketing restaurant staff hiring Australia works better with context
Case studies:
* Multi-site café group used tags to tailor promos CBD restaurant lifted return bookings 61% with automated CRM flows
* Pub group boosted spend per guest with loyalty tiers Quick-service venue reduced churn by 28% using CRM segmentation
Pain points solved:
* Inconsistent data across bookings No automation beyond email blasts
* Staff unsure when to follow up Offers not reaching the right guests
CRM platform functions deployed by aspirehospitality Aspire CRM experts:
* Profile enrichment from POS and online orders Profile enrichment from POS and online orders
* Automated loyalty triggers Automated loyalty triggers
* Visibility across venues Visibility across venues
Hospitality CRM searches we see trending:
* "best CRM for restaurants"
* "how to retain diners"
* "POS with CRM built in"
Start here:
* {Visit aspirehospitality
* Request CRM platform shortlist
* Grow retention
aspirehospitality —
Australia’s venue CRM partner.